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2010 - Mike Crandall

Tuesday, May 18, 2010   (0 Comments)
Posted by: Amy Gower
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Business training franchise comes to Oklahoma City

From the Edmond Sun
Van Mitchell Special to The Sun

OKLA. CITY — A phone call from a friend and personal curiosity led Edmond resident and Oklahoma businessman Mike Crandall to his latest business venture.

He started the only Sandler Training Center in Oklahoma earlier this year. A permanent training facility will be opened in the coming months in the Oklahoma City metro area.

Sandler Training is a 40-year-old world leader in innovative sales, management and leadership coaching, consulting and training.

Crandall, who has an extensive background in sales, management and training, said he received a phone call last year from a friend whose employer was sending his sales team through training on the Sandler Selling System.

"With my background, it piqued my interest,” Crandall said.

Crandall, who will graduate this month with his MBA in Leadership and Organizational Development from Oklahoma Christian University, said he began researching Sandler Training and was impressed with what he learned.

"When I was doing research to see if Sandler was a good fit for me, I heard from several people who were owners of Sandler Training Centers and from countless people who have been through Sandler Training themselves,” Crandall said. "They all said that it had been a life-changing experience for them. I’ve always had a passion for training and helping other people achieve goals they didn’t think were possible. Sandler is a perfect avenue for me to be able to do that for business owners and individuals better than I have ever been able to in the past.”

Entrepreneur Magazine has ranked Sandler Training as the No. 1 Professional Development Training Organization nine of the past 10 years, including 2005-09.

"Sandler Training has been around for about 40 years and currently there are over 230 Sandler Training Centers around the globe and about 180 of those are in the United States,” Crandall said. "Through that network Sandler Training has been able to work with organizations of all different sizes from individuals to Fortune 100 companies. Because of the network of Sandler Training Centers we are able to do lots of things that nobody else can really do in terms of implementing training for organizations.”

Sandler Training methodology was designed and is implemented to create lasting "performance improvement” rather than the motivational "quick fix” typical of seminar-based training programs. This is highlighted in the Sandler book "You Can’t Teach a Kid to Ride a Bike at a Seminar.”

To help individuals and companies accomplish their goals, Sandler provides "reinforcement training,” a system that combines quality materials along with access to ongoing training workshops and individual coaching sessions. Through its local training centers, it provides continuing face-to-face support and reinforcement of its selling system.

"We (Sandler) are business owners that typically work with other business owners to create, implement and maximize sales, business development, client development and communications strategies to grow revenue,” Crandall said. "We help business owners get from where they are to where they need to be.”

Crandall said when Sandler Training works with clients the first step is to do an analysis of the business (or organization) to determine where the opportunities for improvement are and which individuals are most "trainable,” then collectively implement a training strategy based on those individuals.

"The first thing we do with any prospective client that works with us is to ensure we understand what their needs are and what business or personal objectives they haven’t been able to meet,” Crandall said. "Then we typically work through an analysis of their business and their team members, this is done through personality profiling and a business analysis. We then figure out how we best work together.”

After the analysis is completed, Crandall said Sandler Training will put together a communication and training plan with ongoing reinforcement tools focused on attitudes, behaviors and techniques. This has been the historic cornerstone of the Sandler Selling System, as these are the only things individuals can control.

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